With 53 leading independent PR partner companies and 3,000 experienced practitioners worldwide, Public Relations Organisation International (PROI) is one of the largest public relations partnerships in the world. But not content with 53 partners, the company is adding more to its stable by welcoming Kiwi communications group Senate Communications on board, along with Australian communication firm SHJ, who together form the trans-Tasman communications group, SenateSHJ. The move will make Senate Communications PROI’s sole New Zealand partner.
SenateSHJ chief executive Neil Green says the move further enhances the group’s ability create global working opportunities for its partners and staff.
“This is a major development for us and increases our ability to broaden our network and strengthen our client service capability—in terms of assessing issues relevant to our clients, creating best practice learnings, and providing wider international support for client’s off-shore initiatives.”
Green says the partnership will give its clients with multinational interests access to a “seamless global service with intimate local knowledge”, whilst still maintaining the group’s independent status as a brand.
SenateSHJ has worked with clients that include Dubai Aerospace Enterprise, BP Oil New Zealand and Telecom.