Digital agency Little Giant has picked up the accounts for house and commercial cleaning company Green Acres and household maintenance and building company Hire-a-Hubby.
The agency, which was recently acquired by the Dentsu Aegis group and then Linked to Isobar, will manage all aspects of both businesses’ marketing activity across creative, digital and media platforms.
Green Acres CEO Logan Sears says that Little Giant emerged as the strongest contender after the pitch process.
“I sensed that Mark [Hurley] and his team had a hard-edged desire to deliver a top-quality outcome, and that is synonymous with our own aspirations," Sears says. "Little Giant’s ‘you touch it, you own it’ values fit nicely with our own team's ethos, and I am excited about the prospect of a proactive, integrated approach to delivering smart solutions to the hundreds of stakeholders in our business."
The primary focus for the partnership over the next few months will be the creation of a new initiative for Green Acres that will be launched into the local market early in 2018.
There are currently few details on what the new initiative will entail beyond the fact that it will open the business to new opportunities.
Little Giant’s Head of Client Services, Danica Paki says the team is looking forward to getting started on the new project.
"Brands, now more than ever, need an agency partner that's capable of improving their customer's entire experience, from end to end," she says. "Working with these brands across all of their touch points means that we can ensure we're providing robust solutions and driving the biggest value for them. Throughout the pitch process, we were particularly excited to see the value that the Green Acres and Hire-a-Hubby teams' placed on the power of technology and desire to add real value to their customers' everyday lives - the upcoming launch of their new business platform is a great example of this vision.”
The account was previously held by the ICG-owned Jetplane for around five years, but the agency declined to participate in the pitch.