Lindauer drowns in men's sorrows with the fountain of tears

  • Experiential
  • October 19, 2012
  • StopPress Team
Lindauer drowns in men's sorrows with the fountain of tears

Lindauer and DDB's recent tear jerker created a bit of a stir when it was released, with some seeing it as low hanging sexist fruit and others (particularly the female target market) seeing it as hyperbolic and comical. But the piece de resistance of the over the top campaign was a champagne tower that was filled with salty male tears* during the 30 Days of Fashion and Beauty Style Weekend at the Cloud.

Mango Communications and DDB NZ worked together to produce and activate the installation, which saw the TVC suspended over a four metre high champagne fountain. Constructed from nearly 2,000 champagne saucers, a hidden irrigation system cried from the base of the two TV screens, flowing down to be captured within the fountain.

As the release says: "With over 2,500 glasses of Lindauer poured over the weekend it was the perfect opportunity for the 5,000 mostly female attendees to enjoy a drink together and share the toast ‘Here’s to us’."

*While the release said "real tears", what they really mean is "fake tears". 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Best of StopPress 2018

  • Media
  • December 14, 2018
  • StopPress Team
The Best of StopPress 2018

Before we shut down our computers and leave the StopPress comment section unattended (to a degree) over the Christmas/New Year break, we take a look at the highs and lows from the last 365 days with the top 10 StopPress stories.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit