Lindauer celebrates Girls' Night Out with Boys' Night In

  • Advertising
  • November 13, 2012
  • StopPress Team
Lindauer celebrates Girls' Night Out with Boys' Night In

The various 'Look At These People Having More Fun Than You at Fancy Events' sections in the nation's magazines and newspapers have a powerful pull on the often judgemental, fame seeking human animal. So, in a continuation of Lindauer and DDB's 'Don't Worry Boys'—and in a continuation of its vow to never show the target market—it got tactical by "hijacking" The Sunday Star Times' ‘About Town’ section (or in this case the 'Around Town' section) and showed all the gormless, despondent male partners who were left at home to do ironing, eat pizza, pat cats on stairs and watch TV with men friends on Lindauer's National Girls’ Night Out last week. 

Little did the girls know that StopPress saw all of these men at Showgirls later that night.  

And in another girl power stunt, the brand also gave female revellers an opportunity to throw men off their scent on the night by giving them the Lindauer numberto hand out. 

"We know there’s been a time you’ve given out a fake number to throw off unwanted attention on a Girls’ Night Out. How about tonight, instead of the false digits, give out The Lindauer Number 027 703 4598 and we’ll look after the boys for you." 

The voice message asks to send a text and, after legal approvals have been given, screengrabs of the messages will be posted on Facebook (with blurred out number and names).


Agency:  DDB Group New Zealand

Client:  Lion Nathan
Product:  Lindauer
Published – Sunday 11th November, 2012

Lion Nathan:
Marketing Manager – Wine – Susan Cassidy
Brand Manager – Lindauer – Kylie Biddle


Executive Creative Director – Andy Fackrell

Group Business Director – Angela Watson
Art Director – Julia Ferrier
Copywriter – Jennie Liddell
Photographer: Sonya Nagels
Account Manager: Maria Bjorkman
Mac Operator: Graham Bannister

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The collaborative approach: Woods Agency's Reuben Woods on tackling the world stage from Tauranga
Sponsored content

The collaborative approach: Woods Agency's Reuben Woods on tackling the world stage from Tauranga

When Reuben and Melissa Woods started Woods Agency in their spare bedroom in Papamoa Beach back in 2004, they only had one regular client, bedroom furniture company Design Mobel. Fourteen years on, their client list spans the length of New Zealand and into the Pacific Islands. We chat with Reuben about how they built an agency that focuses on developing regional companies into world-class brands.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit