Like a phoenix from the musical ashes, Groove Guide gets resuscitated

  • Media
  • May 27, 2011
  • StopPress Team
Like a phoenix from the musical ashes, Groove Guide gets resuscitated

Rumours that Groove Guide lives to fight another day are entirely … true. 

On Monday, Tangible Media announced it was to close the much-loved but struggling street-zine. There was an outcry, teeth were gnashed, wailing took place and a few suitors came out of the woodwork when it became apparent it was on its deathbed. We understand the magazine has been bought by Grant ‘Grunta’ Hislop.

Details on the exact nature of the deal, the future of Groove staff and the date of the first Hislop-owned issue are sketchy. We’ll get back to you soon.

Hislop is well known in the music business and is currently programme director with Juice TV.

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A perfect match: The importance of quality content and conversation in influencer marketing

  • Marketing
  • March 30, 2017
  • Erin McKenzie
A perfect match: The importance of quality content and conversation in influencer marketing

Using an influencer is nothing new in advertising. But in the past few years, the definition of the role has expanded to YouTubers, Instagrammers, bloggers and vloggers, and brands have been jumping on the bandwagon to be mentioned in newsfeeds. However, with the online space comes a new set of challenges from selecting an influencer to measuring results. We chat to Fuse content and brand experience director Holly Lindsey about choosing the right influencer for the brand, understanding the grey areas and generating organic engagement.

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