LG turns Facebook fan posts into live entertainment

  • Social Media
  • July 19, 2012
  • StopPress Team
LG turns Facebook fan posts into live entertainment

Social media has forever changed the way we connect with each other and while some detractors are averse to sharing snapshots of their lives with the online community, LG and its advertising agency Y&R, are hedging their bets that members of the public will be keen to have their Facebook posts not only publicised, but brought to life by a team of performers and artist Otis Frizzell thanks to a gigantic 26-foot high bricks-and-mortar Facebook wall built in Auckland’s Aotea Square.

There's no doubt that it's an innovative way of connecting the brand with consumers and after a hiccup or two this morning, the Face-to-Facebook Wall seems to be all go. Running through to Saturday, it gives enthusiasts who ‘like’ the Facebook competition page the chance to have their message heard and seen by a huge network of people on the street and via a live stream on the LG Facebook page. Prizes including televisions, sound systems and mobile phones are also up for grabs.

Richard Bryant, LG’s national marketing manager, says the wall humanises technology in a fun way whilst enabling people to forge a tangible connection with LG in a “fun and humourous way”.

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Kiwibank aims for the young'uns, harnesses the social power of Jamie Curry

  • Social media
  • July 6, 2015
  • Ben Fahy
Kiwibank aims for the young'uns, harnesses the social power of Jamie Curry

Mass media used to have all the power. But the rise of social media has meant that many individuals are now gaining huge audiences for themselves and stealing some of that power away. And brands around the world are increasingly leaning on them to help spread their messages. In this part of the world, they don't get much more popular than Jamie Curry, who hit ten million Facebook fans last year and has 1.5 million followers on YouTube. So, after working with Coca-Cola and Netflix, she's now signed up with Kiwibank to create The KB Series, a six-part series that will follow Curry on her journey from Napier to Auckland as she moves out of home and pursues her career in acting and producing entertaining content for her legion of fans.

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