Social media has forever changed the way we connect with each other and while some detractors are averse to sharing snapshots of their lives with the online community, LG and its advertising agency Y&R, are hedging their bets that members of the public will be keen to have their Facebook posts not only publicised, but brought to life by a team of performers and artist Otis Frizzell thanks to a gigantic 26-foot high bricks-and-mortar Facebook wall built in Auckland’s Aotea Square.
There's no doubt that it's an innovative way of connecting the brand with consumers and after a hiccup or two this morning, the Face-to-Facebook Wall seems to be all go. Running through to Saturday, it gives enthusiasts who ‘like’ the Facebook competition page the chance to have their message heard and seen by a huge network of people on the street and via a live stream on the LG Facebook page. Prizes including televisions, sound systems and mobile phones are also up for grabs.
Richard Bryant, LG’s national marketing manager, says the wall humanises technology in a fun way whilst enabling people to forge a tangible connection with LG in a “fun and humourous way”.