LG turns Facebook fan posts into live entertainment

  • Social Media
  • July 19, 2012
  • StopPress Team
LG turns Facebook fan posts into live entertainment

Social media has forever changed the way we connect with each other and while some detractors are averse to sharing snapshots of their lives with the online community, LG and its advertising agency Y&R, are hedging their bets that members of the public will be keen to have their Facebook posts not only publicised, but brought to life by a team of performers and artist Otis Frizzell thanks to a gigantic 26-foot high bricks-and-mortar Facebook wall built in Auckland’s Aotea Square.

There's no doubt that it's an innovative way of connecting the brand with consumers and after a hiccup or two this morning, the Face-to-Facebook Wall seems to be all go. Running through to Saturday, it gives enthusiasts who ‘like’ the Facebook competition page the chance to have their message heard and seen by a huge network of people on the street and via a live stream on the LG Facebook page. Prizes including televisions, sound systems and mobile phones are also up for grabs.

Richard Bryant, LG’s national marketing manager, says the wall humanises technology in a fun way whilst enabling people to forge a tangible connection with LG in a “fun and humourous way”.

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Are Sky's Olympic restrictions justifiable or is it fighting against the future?

  • Media
  • July 22, 2016
  • Damien Venuto
Are Sky's Olympic restrictions justifiable or is it fighting against the future?

This week, Sky provoked ire in the nation’s news publishers by applying a range of conditions on those wanting to use highlights as part of their reportage. Sky is, of course, within its rights to limit the use of footage, which it paid handsomely for. But in an era of rampant live streaming and social media use, is this an example of sticking their finger in the dyke? And what can we learn from the NFL and the NBA?

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