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'Let's tax this': National rethinks Labour's slogan

  • Advertising
  • September 13, 2017
  • StopPress Team
'Let's tax this': National rethinks Labour's slogan

The National Party has gone on the offensive in recent weeks, taking aim at various aspects of the Labour Party's campaign.

This trend has now been continued with a short new spot that reworks Labour's well-received slogan from 'Let's do this' to 'Let's Tax this'.  

Attack politics certainly aren't palatable to everyone but it seems to be working with this week's poll from Newshub showing a significant lift for the incumbent party.

Newshub political editor Patrick Gower also penned an opinion piece yesterday, in which he explained that National's scare tactics were working while Labour's vagueness on tax, in particular, was causing problems for the opposition party.

"Part of Labour's problem is that it keeps ruling certain tax variations out during heavy interviews," Gower says in his column. "That keeps the story going. And the problem now is there is no way out for Labour - it cannot backtrack on this. It has to take its vague tax policy all the way to the election - and National will hack at it every step of the way."

Meanwhile, Labour has attempted to address accusations of vagueness with a series of videos, which serve to outline its policies across various areas of interest to voters.  

 

Whether this enough to pull the party out of what Gower called a "tax vortex" is yet to be seen. But you can rest assured National will continue jabbing until the final vote is counted.

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Buckle up: Vodafone shows the future is closer than we think

  • Advertising
  • July 20, 2018
  • StopPress Team
Buckle up: Vodafone shows the future is closer than we think

The future is here, or is it? Vodafone's new campaign by FCB takes a look at how far we've come and how far we have to go.

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features

The Hot List winners: most influential in media

Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges' choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People's Choice winners.

Crusaders do not have WiFi capability: Daikin explores the differences between a heat pump and rugby players

  • Advertising
  • July 19, 2018
  • StopPress Team
Crusaders do not have WiFi capability: Daikin explores the differences between a heat pump and rugby players

What’s the difference between a heat pump and a Crusader? Not much if the Daikin's new campaign is anything to go by but that doesn't stop the heat pump brand from searching for a connection to promote its sponsorship of the team.

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The Hot List winners: biggest move

Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges' choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People's Choice winners.

Recreating the Christchurch Cathedral: Realityvirtual is calling all videographers and photographers to help bring the landmark back in VR

  • Media
  • July 19, 2018
  • Elly Strang
Recreating the Christchurch Cathedral: Realityvirtual is calling all videographers and photographers to help bring the landmark back in VR

Realityvirtual’s Simon Che de Boer recently had a hand in documenting one of the world’s most ancient civilisations in VR. And now, he’s keen to get to work on his passion project: local cultural preservation work of the Christchurch Cathedral. He wants to resurrect the old Cathedral in VR using publicly sourced photography, so is putting out a call to the public to submit any photos or videos they have of the building pre-earthquake, and using deep learning, a company can fill in the missing data and build a VR experience around this.

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2018 News Media Awards: News Corp Australia and Fairfax Media lead the finalists

  • Awards
  • July 18, 2018
  • StopPress Team
2018 News Media Awards: News Corp Australia and Fairfax Media lead the finalists

The 2018 News Media Award finalists have been announced after a panel of 50 industry judges narrowed down the entries to shortlists across the 32 categories.

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The Hot List winners: creator

Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges' choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People's Choice winners.

Bayleys celebrates its Kiwi ingenuity in new campaign

  • Advertising
  • July 18, 2018
  • StopPress Team
Bayleys celebrates its Kiwi ingenuity in new campaign

Bayleys has launched a campaign that celebrates the real estate company’s ethos of teamwork and collaboration.

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ASA launches AdHelp service to help advertisers

  • Advertising
  • July 17, 2018
  • StopPress Team
ASA launches AdHelp service to help advertisers

The Advertising Standards Authority (ASA) has launched its new AdHelp Information Service.

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NZME's chief executive officer Michael Boggs on radio

StopPress talks to Michael Boggs, NZME's chief executive officer, about why radio is such a strong platform, engagement with audiences, and the latest Commercial Radio Survey Results.

Pak'nSave marks Stickman's birthday with a June Ad Impact Award

  • Ad Impact
  • July 17, 2018
  • StopPress Team
Pak'nSave marks Stickman's birthday with a June Ad Impact Award

June was another month full of great ads, but it was Pak’n Save that topped the ranks to win Colmar Brunton’s Ad Impact Award.

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Ads of the Week: 17 July

  • TVC of the Week
  • July 17, 2018
  • StopPress Team
Ads of the Week: 17 July

ANZ, Spark and Forsyth Barr show us how it's done.

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Movings/Shakings: 17 July

  • Movings/Shakings, brought to you by Marsden Inch
  • July 17, 2018
  • StopPress Team
Movings/Shakings: 17 July

Industry happenings at Stuff, Colmar Brunton, Fish & Clips, Carat New Zealand and Hula.

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The Hot List winners: media product and start up

Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges' choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People's Choice winners.

Adshel Live enters into Tauranga market

  • Advertising
  • July 16, 2018
Adshel Live enters into Tauranga market

Adshel New Zealand has announced the expansion of its Adshel Live network to include Tauranga.

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