There are just a few days left to cook up your entry for the 2018 TVNZ-NZ Marketing Awards, so if you want to lord it over the peasants on awards night, you’d best get cracking and show us your thinking, planning and execution before 5pm Friday.
Visit www.marketingawards.stoppress.co.nz now to make sure you're up to date with all the sector, excellence and individual award categories (new awards include Best In-House Marketing and Long-Term Agency Partnership and we've tweaked a few others, like Best Collaboration, Purpose-driven Marketing Strategy and Best Internal Marketing). Then start your entry submissions online here.
If you need more time to craft your entry, we are offering an extended deadline for entries received through the portal until 5pm Friday 25 May 2018, with an additional late fee of $150 plus GST per entry.
Check out all the sector awards, excellence awards and individual awards here and enter here.
With Deadpool 2 currently on cinema screens, lead star Ryan Reynolds has lent his world-famous character to a Broadcasting Standards spot for TVNZ as part of a campaign for the film in collaboration with 20th Century Fox, TVNZ and MediaCom.
Next month is Bowel Cancer Awareness Month and to get the message out there, this weekend a campaign showing that bowel cancer can affect young people is rolling out. It will hit our screens, radios, streets and papers thanks to the goodwill of agencies and media companies offering pro bono creative and media space.
Gladeye has won big for its collaboration with Huff Post Highline to deliver FML; an interactive new age form of digital story-telling. The Kiwi digital agency has pipped finalists New York Times, National Geographic and ESPN to accept awards for Web Feature Design, Web Animation, and Innovative Practice at the 53rd Annual American Society of Publication Designers Awards gala in New York. It’s one of the many polarising stories Gladeye has collaborated on including America’s Most Admired Lawbreaker, Out Here, No One Can Hear You Scream and Four Quitters Walk Into a Bar, to name a few. We sit down with the brains of the business, founder and creative director Tarver Graham, to hear about how Gladeye is transforming news stories from across the globe.
Holden has been on a mission to shift perceptions of the brand and appeal to a broader range of drivers, particularly females, with its array of cars. And its latest campaign to launch the new Commodore, the model the brand has become synonymous with, is focusing on 'modern explorers'.
So the Trump Facebook drama has finally sunk data analytics firm Cambridge Analytica. In some respects, although it does sound odd to say it, I sort of feel sorry for them given how little real evidence there is that their Trump campaign had anywhere near the level of influence on the US election it is being accused of having.