NZ Post announced its intention to snatch some of the Auckland directories market off Yellow and TradeMe in late October with a new start-up called Localist. And its first outdoor offensive has begun, with billboards going up around Auckland in the last few days. And, as well as talking up its own new offering, which is set to launch next year, they certainly don't shy away from sticking the boot into the quality of the opposition's services, something Yellow has acknowledged recently and is hoping to rectify with a big cash injection.
The first round of funding for NZ On Air's NZ Media Fund is complete, with the announcement of the successful factual and scripted programmes that will be broadcast across a number of platforms. Plus: media companies share their thoughts on the model.