NZ Post announced its intention to snatch some of the Auckland directories market off Yellow and TradeMe in late October with a new start-up called Localist. And its first outdoor offensive has begun, with billboards going up around Auckland in the last few days. And, as well as talking up its own new offering, which is set to launch next year, they certainly don't shy away from sticking the boot into the quality of the opposition's services, something Yellow has acknowledged recently and is hoping to rectify with a big cash injection.
Marketing, advertising & media intelligence
TRA's Colleen Ryan uses a positive experience at an Italian restaurant to illustrate the joy that consumers can experience when the freedom from choice is coupled with a dash of the unknown and unexpected.