The law of the vital few: Twenty's treatise on 'the science of persuasion'

  • Advertising
  • February 11, 2014
  • StopPress Team
The law of the vital few: Twenty's treatise on 'the science of persuasion'

As the Agency Wank Tumblr shows, agencies trying to elucidate their point of difference can easily veer into cringeworthy business cliches and terrible jargon (Canadian agency John St, on the other hand, has consistently nailed it with brilliant films that mock current advertising trends). But direct and digital specialist Twenty, which has added a number of new clients and a host of new staff in the past few years, has avoided that self-promotional fate with an animated trip back in time to explain the power of the 80/20 rule to the world of business.  

The animated film was written by Darryl Wong, directed by ex-creative director Kenton Osmond and his recent replacement Jason Hall, and produced by Barry Cumming in-house.  

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Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success
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Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success

Another round of radio results brings with it the news that New Zealand radio is a steady business. Commercial radio has retained its 3.4 million New Zealanders (10+) tuning in each week, giving both MediaWorks and NZME reason to celebration. We break down the results to see how More FM, Magic and Coast had standout performances, while The Breeze and Mai lost some footing.

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