Why we like it: Good Kiwi man 'o the land takes back what's rightfully ours from a bunch of Euro aristocrats. More patriotic post-colonial New Zealand humour from the stubbie-loving Colenso crew.
Here's the spiel: "Everyone in New Zealand reckons our best lamb gets exported overseas leaving just the average stuff for people back here. Well no more. Silver Fern Farms, a South Island-based meat company, thought it was high time Kiwis were able to enjoy a range of lean, top quality cuts of lamb and get them from their local supermarkets. And they’ll go to any lengths to make that happen."