Why we like it: Good Kiwi man 'o the land takes back what's rightfully ours from a bunch of Euro aristocrats. More patriotic post-colonial New Zealand humour from the stubbie-loving Colenso crew.
Here's the spiel: "Everyone in New Zealand reckons our best lamb gets exported overseas leaving just the average stuff for people back here. Well no more. Silver Fern Farms, a South Island-based meat company, thought it was high time Kiwis were able to enjoy a range of lean, top quality cuts of lamb and get them from their local supermarkets. And they’ll go to any lengths to make that happen."
With the All Blacks vs Lions matches an occasion for both hardcore enthusiasts and fairweather fans alike, plenty of brands have been quick to get in on the action to get a slice of the sport's lucrative commercial pie. In honour of this, we present to you our completely arbitrary set of awards for rugby mania in adland.