Ladyhawke artist Sarah Larnach collaborates with Whitecliff, combines branding with art

  • Advertising
  • October 28, 2014
  • StopPress Team
Ladyhawke artist Sarah Larnach collaborates with Whitecliff, combines branding with art

Artist Sarah Larnach has lent her creative talents to winemaker Whitecliff for a new branding campaign that prominently features the company's tree silhouette in the artwork.

For the duration of the campaign, Larnach's take on a classic Kiwi picnic will feature on outdoor executions and throughout the wine company's website

Larnach is best known as the artist who designed the 'Ladyhawke' album covers, but this campaign now sees her subtle creative touch shifting across into advertising. 

While it isn't unusual for artists to collaborate with brands, some artists prefer not use their skills for commercial purposes on account of the lack of connection to the brand or its motivations. Working with Whitecliff was however not a difficult decision for Larnach on account having stayed on the Hawek's Bay vineyard where Whitecliffe originated when she was nine years old.   

“I wanted to depict casual, fun, Kiwi situations where people enjoy wine with friends,” she says.  

According to a release, the campaign purposefully positions Whitecliff in the BYO space, with the aim of attracting casual diners.  

Whitecliff Marketing Manager, Kara Biggs, is delighted with the collaboration, describing Larnach’s interpretation of the brand positioning as visually stunning and ideal to engage with the brand’s target audience.

“Our audience are people who love to go out but they are about meeting friends informally and socialising over a bottle of wine. Sarah’s work has captured this perfectly in an arresting but casual Kiwi way.”

Campaign credits 

Agency: JWT 
CEO: Simon Lendrum 
Strategy: Jacqueline Smart 
Artist: Sarah Larnach

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Spotify gives its outdoor campaign a witty local twist

  • Advertising
  • August 17, 2017
  • StopPress Team
Spotify gives its outdoor campaign a witty local twist

At the end of last year, Spotify crunched the numbers and surfed its playlists to give thanks to its users for a 'weird' 2016. Now, Spotify's brought its highly successful 'Platform for Discovery' campaign to New Zealand shores to highlight some the most bizarre habits of Kiwi listeners.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit