New Zealand maintained its reputation as a direct marketing powerhouse at the 32nd John Caples International Awards in New York late last week, with Colenso and AIM Proximity's Yellow Treehouse once again in the upper echelons and DraftFCB and TBWA\Whybin\Tequila also claiming some precious metal.
The Caples awards honour the very best in the world's direct marketing and Yellow Treehouse missed out on the big one, the Maxwell Sackheim Best in Show prize (it was beaten out by Shackleton for 'The village where nothing ever happens' business campaign), it still raked in two golds, one each in the Integrated and Interactive categories, as well as a bronze in the Microsite category. AIM Proximity also took an Interactive silver for the Valentines 09 consumer campaign and the Wellington office nabbed a silver in the Best Branded Consumer Website category for the ‘Fame or Shame’ campaign for ACC, with an online interactive game that highlighted potential hazards around the house and illustrated how to avoid injury in a humorous way.
Adam Good chief exec of AIM Proximity says it was a great night not only for AIM Proximity but for the wider network. “We are thrilled that for the sixth year in a row, Proximity and BBDO combined to be the most awarded agency network at the Caples Awards."
Nick Worthington, executive creative director of AIM Proximity and Colenso BBDO says it was another great showing from New Zealand and he hopes this will continue under AIM’s new creative director Michael Barnfield, who joined the agency in early April.
TBWA\Whybin\Tequila took gold in the Direct Mail Dimensional category for its Sony Playstation 'Resistance retribution' and the 'Hour-Long Letter' continues to bring home the bacon (or bacon vodka, perhaps) to DraftFCB, taking out the Best Copywriting prize, which was one of two new sections in this year's awards.
Dodge won the courageous client award for its Baby made on Board campaign by Proximity BBDO Belgium. And there were a few other Kiwi silvers, bronzes and finalists. But it's Monday morning, so you can look for yourself here.