123

KiwiPlates wants New Zealanders to embrace their individuality

  • Advertising
  • November 16, 2017
  • StopPress Team
KiwiPlates wants New Zealanders to embrace their individuality

KiwiPlates and Saatchi & Saatchi are encouraging people to express themselves in a campaign called ‘Whatever you’re into. Own it'.

The 30-second spot features four cars in different scenes that reflect the personalised plates, including a mum with screaming kids in the back matched with ‘L3DGND’, and two guys ready to go surfing with a plate reading ‘SIC DAY’.

The campaign will run across TV, digital and social, and includes a new-look website and logo.

KiwiPlates is operated by a New Zealand company within Publicis Communication, after it received the NZ Transport Agency tender to formally take over from Personalised Plates. Saatchi & Saatchi was appointed by KiwiPlates in March this year.

General manager of KiwiPlates Mark Wilson says New Zealanders are an eccentric bunch who play it pretty close to their chests.

“Every one of us leads different and interesting lives and has a different story to tell. Personalised plates allow you express whatever you’re into whether it’s a sport, hobby, passion, business or nickname. The Saatchi & Saatchi team have done a great job of bringing this to life through our new campaign.”

Saatchi & Saatchi chief creative officer Toby Talbot adds that for every person who had their initials, their make of car or their nickname on a personalised plate, it found there were just as many with a plate that told a story, an in-joke, a passion.

“This idea is about challenging Kiwis to get out there and ‘own it’. Immortalise their own story and their own personality through their very own plate.”

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

2018 News Media Awards: News Corp Australia and Fairfax Media lead the finalists

  • Awards
  • July 18, 2018
  • StopPress Team
2018 News Media Awards: News Corp Australia and Fairfax Media lead the finalists

The 2018 News Media Award finalists have been announced after a panel of 50 industry judges narrowed down the entries to shortlists across the 32 categories.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit