Kiwi outfits in the running for Webbys

  • Digital
  • April 14, 2010
  • Ben Fahy
Kiwi outfits in the running for Webbys

Nominees for the 14th Webby Awards, the world's leading international honour for online excellence, have been announced, with AIM Proximity, Resn and Terabyte Interactive nabbing two nominations and The Gap Year: Challenge New Zealand by Endemol Digital Studios also honoured.

Established in 1996, the Webbys received nearly 10,000 entries from over 60 countries and are presented by The International Academy of Digital Arts and Sciences, which includes an executive 750-member body of leading web experts, business figures, luminaries, visionaries, geeks, nerds, creative celebrities, associate members who are former Webby Award winners and nominees and any other internet professionals who don't fit into those numerous categories.

AIM has two campaigns in the running, with Tower Missing Image in the interactive advertising/email marketing category and, surprise, surprise, the greedy old Yellow Treehouse (with Colenso BBDO) in the web/telecommunications category. Resn continues its award-hogging, with nominations in the web/professional services category and also in the web/best use of animation or motion graphics for its work on the Shapeshifter site (it also won a host of pixel awards for this site and its own website late last year). And Auckland web-design firm Terabyte Interactive nabbed two of only 12 positions for tourism projects worldwide for 10 Years Young, Tourism New Zealand’s website to celebrate the 10th anniversary of the '100% Pure New Zealand' marketing campaign, and Christchurch and Canterbury Tourism’s new digital tourist gateway to the South Island www.christchurchnz.com. The Gap Year: Challenge New Zealand by UK-based Endemol Digital Studios was an honoree in the web and online video section for its reality show.

Adam Good, chief executive at AIM Proximity, says: “It is good to see BBDO/Proximity Worldwide lead the pack with 16 nominations including the two from New Zealand. The Webby Awards are the Oscars of the internet and showcase the world’s best internet properties that play a part in people’s daily lives. The nominations this year all seem to be a good mash up of products that incorporate advertising, content and social platforms. As well as honoring well-known digital properties such as BBC, Twitter, Facebook, FourSquare, Wikipedia and WebMD, the Webbys also honor innovation in marketing. To have a couple of digital direct pieces of work that are produced for local New Zealand brands recognised globally is exciting.”

Resn's wordspeaker Andy Williams said, in a written version of his voice: "We typically only enter awards that David Bowie has been involved with so this really fitted the bill for us. Resn is all about big crotches in tights."

Doug Hanna, managing director of Terabyte Interactive says its focus is on building sites that deliver clients’ communication goals, but winning International awards for our work helps us benchmark ourselves against the best of the rest. We’re particularly thrilled to get recognised for these tourism sites, given the industry’s importance to our economy.

If we've missed any Kiwi nominations, send em on through. And if you're the jealous type, Mumbrella has compiled a list of the Australian nominees.

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