Kiwi Olympic report takes silver medal for Media Monitors

  • Media
  • January 12, 2010
  • StopPress Team
Kiwi Olympic report takes silver medal for Media Monitors

Media Monitors, "the market leader in New Zealand and across the Asia Pacific for media monitoring and analysis of media content", can puff its chest out a little further in 2010 after it was recognised as the international measurement company of the year at the Association for Measurement and Evaluation of Communications Awards held in London late last year.

And, in addition to receiving the big prize, the company, which is headquartered in Sydney and has two offices in New Zealand, won five more awards, including a silver medal for best use of measurement for a single event with a report on the coverage of the Beijing Olympic Games for Sport and Recreation New Zealand (SPARC).

The SPARC report was written by Wellington-based tourism and sport managing analyst Ngaire Shepherd and involved comprehensive qualitative media analysis to examine the position of sport in New Zealand’s national identity and find out if athletes from SPARC’s “targeted” sporting activities represented a sense of the country’s identity.

Sean Smith, Media Monitors country manager for New Zealand, is delighted that the international industry body has recognised the company's mad media skillz (check out what Trevor Morris, professor of public relations at the University of Westminster and chair of AMEC's judging panel told the crowd about how good PR measurement campaigns become great).

"Media Monitors’ analysis for SPARC showed New Zealand’s performance in the Olympic Games was portrayed by the media as a strong aspect of the country’s identity and gave the organisation a deeper understanding of how the media engage with sports events."

Andre van der Walt, senior adviser of research at SPARC, says analysis of this nature provides the sport and recreation sector with a good opportunity to understand how it is viewed by the New Zealand public through the media.

"It is vital for national sport organisations to understand how to be able to capitilise on coverage during pinnacle events such as the Olympics to raise their longer-term profiles."

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

news

Off pitch: The mission to repair the broken pitching system

Appalling, shocking, laborious, unprofessional, unfair and time-wasting were just some of the descriptions we've recently heard describing the pitching process. Suffice to say there's a ...

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit