Kiwi kids are winning kids: Belowtheline takes big haul at APPA awards

  • Marketing
  • August 31, 2012
  • StopPress Team
Kiwi kids are winning kids: Belowtheline takes big haul at APPA awards

Following on from its performance in the recent APMA Star Awards, marketing and promotional agency Belowtheline has won big at this year's APPA Awards, taking home five awards including a gold, two silvers and two bronzes.

The annual awards put on by the Australasian Promotional Products Association acknowledge the best promotional companies across Australasia and more than 150 entries were received this year. 

Taking out more awards than any other promotional agency, Belowtheline won gold in the ‘under $5’ category for its Sanitarium All Blacks bowls, a gift with purchase created for the Sanitarium All Black ‘Game Plan’ promotion.

The judges described the bowls as being a “great quality product with consistent branding” and “exceptional technical decoration”, and as having “impressive sell-through with amazing sales results”.

The agency also picked up silvers in the ‘under $5’ category for its Midori jug and in the ‘charity or non-profit’ category for its Canteen bandanas, and bronzes for Huggies Toys and Auckland Transport HOP Satchels.

Belowtheline director Christine Abbott, who attended the award ceremony in Sydney, said the wins were testament to the hard work put in by all the team and to the clients and retailers involved. 

The agency also entered the Effie awards for the first time and was named as a finalist for Frucor's h2go Cash Caps.

“As a relatively small, indie player who specialises in getting results, we’re chuffed just to be recognized amongst the larger agencies,” she says. 

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Freeview broadens its service, offers access to on-demand

  • July 1, 2015
  • Holly Bagge
Freeview broadens its service, offers access to on-demand

Far gone are the days where we got to the best point in our television show only to hear “cccsssshhhh” and see our screens produce an unnerving display of black and white fuzz as we frantically wrestled our bunny ear aerials into the most awkward and weird positions to get the picture back (only to have missed the best part). Luckily this hasn’t been a problem for a while, and our options for viewing television are always getting better, and today Freeview announced the launch of its new digital TV platform, FreeviewPlus, which allows Kiwis with the right technology to access on-demand video on new smart televisions.

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