Kiwi e-heroes go huntin' for Webby votes—UPDATED

  • Advertising
  • April 24, 2012
  • Ben Fahy
Kiwi e-heroes go huntin' for Webby votes—UPDATED

The Webby Awards aim to honour general internet awesomeness, and fighting it out for gongs with big global beasts like Facebook, YouTube and Pinterest are local hopes Shift for Tourism New Zealand, Resn for Toyota's Camry Effect, Xero and DDB/Rapp Tribal for McDonald's. And they need your votes. 

Shift is once again a top fiver for its redesign of the newzealand.com website in the tourism category. It already has a few Webbys on its shelves for the work it did for Tourism New Zealand six years ago and the gang is hoping you patriotic souls can help them land another one by voting for them in the People's Voice.

 

The site has received many local and international accolades since its launch, including a SXSW Interactive Awards Finalist 2012 for Technical Achievement (up against Microsoft, IBM and other global giants), Axis Awards Finalist 2012 and a Gold Best Award in 2011 for Interactive Design.

The Camry Effect (vote here), which was led by Saatchi & Saatchi LA and constructed by Resn, has also been much celebrated, with two FWAs, a Site of the Day Award and Best in Show at the 2012 IAC Awards.

"The Camry Effect currently has: 69,000 unique stories, 80,000+ effects and 460,000,000 earned media impressions to date (not really sure what that one means but it’s flaming heaps)," says Resn's newsletter. "The Effect Superbowl spot saw the site spike to more than 11,500 requests a minute during the advertisement which, when you think about it, is blimmin’ loads and loads innit?"

Xero (vote here) has been recognised at the Webbys four years in a row, which is pretty phenomenal effort, and this year it's made the cut for the websites for banking/billing category.

"We’re incredibly honored to be nominated once again for a 2012 Webby. In the web industry, the Webby essentially is the highest achievement you can get."

DDB/Rapp Tribal is also in the running in the Interactive Advertising category for its Warnie's Chicken Bites banner (vote here).

We had a poke around on the site and found a few other local Official Honorees, which is a level down from the top five, although it's still very impressive given that fewer that 15 percent of over 10,000 entries are given this award (there are loads of categories so let us know if we've missed any local nods out).

The New Zealand International Arts Festival by Springload and Taste at the Cloud by Terabyte Interactive received Official Honoree status in events websites, as are the Icebreaker brand ambassador website by DNA Wellington in corporate communications and ASB for its experienceASB.co.nz site, which backed up last year's showing with a nod in banking/billing.

"So far, the site has proven to be highly effective for ASB, with thousands of users switching to the bank as a direct result of recent activity on the site," says Droga5’s digital partner, Jose Alomajan. "Additionally, over 100,000 New Zealanders spent more than six minutes experiencing what it’s like to be an ASB customer, an impressive cumulative total of over six years of brand engagement."

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Investing in quality journalism: Shayne Currie on NZ Herald Focus' award winning audience growth

  • Media
  • May 26, 2017
  • Erin McKenzie
Investing in quality journalism: Shayne Currie on NZ Herald Focus' award winning audience growth

It’s been just over a year since NZME launched the NZ Herald Focus brand and now, it’s celebrating a win at the International News Media Association (INMA) World Congress in New York. With the award recognising how the new brand has tapped into a new audience for NZ Herald, we speak to managing editor Shayne Currie about how it’s managed to do that and why news video is so important.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit