Kiwi developers release charades app, promise it's 'the most fun you can have online with one hand'

  • Mobile
  • November 19, 2012
  • StopPress Team
Kiwi developers release charades app, promise it's 'the most fun you can have online with one hand'

There's gold in them thar mobile hills. And a rare few developers have been able to mine it, with The Angry Birds brand estimated to be worth over $1 billion, and OMGPOP, the makers of the hugely popular Draw Something app, bought by Zynga earlier this year for US$185 million (it's a fickle world, however, and, as is often the case, both Zynga and OMGPOP have failed to rediscover the magic recently). And now, inspired by the gameplay of Draw Something, Kiwi entrepreneurs Tristan Holman, who runs a consultancy called Flashgun in the UK, and Brett Hancock, who heads up Born Digital, are hoping they might follow in their footsteps with their own game called Act a Word.

Like Draw Something, Act A Word, which is the second app in the Appyly family after it released a taxi fare checker, is a social game that lets you play ‘video charades’ against your friends. The app uses Facebook to populate your friends list, and you have seven seconds to act out your chosen word using the front or rear camera, which then gets sent to your friend to guess. The other unique aspect to the game is that you actually get to see your friends face every time you play, so for people playing across the world, Hancock says it’s a fun way to virtually catch up. 

He says they spent three months of their spare time developing the app and the free version was made live in the app store on 12 November. And while downloads are still pretty low at this early stage, it already has users in more than 25 countries, so, with a bit of Facebook advertising, he's hoping it will start to spread organically now. 

To find out more, visit actaword.com

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A perfect match: The importance of quality content and conversation in influencer marketing

  • Marketing
  • March 30, 2017
  • Erin McKenzie
A perfect match: The importance of quality content and conversation in influencer marketing

Using an influencer is nothing new in advertising. But in the past few years, the definition of the role has expanded to YouTubers, Instagrammers, bloggers and vloggers, and brands have been jumping on the bandwagon to be mentioned in newsfeeds. However, with the online space comes a new set of challenges from selecting an influencer to measuring results. We chat to Fuse content and brand experience director Holly Lindsey about choosing the right influencer for the brand, understanding the grey areas and generating organic engagement.

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