Kiwi Chrissy advertisers embrace the online space

  • Marketing
  • December 15, 2009
  • Ben Fahy
Kiwi Chrissy advertisers embrace the online space

image001As the Christmas retail season gets into full-swing, retailers hoping to get their share of the consumer spending action are ramping up their online advertising activities, with a 31 percent increase in the number of advertisers on the Internet and a 26 percent increase in the number of campaigns in the two months from September to November 2009, according to Nielsen data.
Consumer buzz relating to shopping for gifts is also increasing as peak shopping days draw nearer, with online discussion relating to Christmas shopping seeing a four-fold increase in November (see chart: percentage of online Christmas shoppers purchasing product type).

“Christmas isn’t called the silly season for nothing,” says Tony Boyte, research director for Nielsen’s online division. “Shopping centres and malls are extremely hectic and crowded at this time of year and for many consumers online retail channels offer an increasingly appealing opportunity to shop from the comfort of their own homes rather than battle the crowds.”

According to Nielsen, there are now nearly 1.5 million New Zealanders shopping online and the company believes record numbers will opt for online sales this Christmas. It also says books, clothing, toys, beauty products, gift vouchers and music will be amongst the best online sellers.

A recent US report from Nielsen shows shoppers actively rely on social media sites to learn about where to find the best deals, product recommendations, gift ideas and money-saving tips. The report highlights an opportunity for retailers to go beyond traditional TV and printed circulars and use social media outlets to get shoppers excited about their holiday deals. Shoppers enjoy being the first to find out about a deal and share it with their network.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success

Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success

Another round of radio results brings with it the news that New Zealand radio is a steady business. Commercial radio has retained its 3.4 million New Zealanders (10+) tuning in each week, giving both MediaWorks and NZME reason to celebration. We break down the results to see how More FM, Magic and Coast had standout performances, while The Breeze and Mai lost some footing.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit