(Back in 2014, Beaurepaires replaced long-time mascot Vince Martin with a furry alternative)
Following on from its recent win of Manukau Institute of Technology, Hamilton-based agency King St has now picked up the media account for Beaurepaires.
The account was previously held by Dynamo, and King St will take over the general media and digital planning and placement responsibilities for the client.
King St chief executive Chris Williams welcomed the opportunity to work with another Hamilton local.
"Not many people know that Beaurepaires’ head office is in Hamilton,” says Williams. “So the team worked hard over the last couple of years to bring it home. We’ve invested heavily in our digital and creative resource to earn our place with organisations such as Beaurepaires, so we’re looking forward to throwing our full repertoire at them.”
Interestingly, this was not the first time King St has pitched for the account, according to Baurepaires managing director Grant Rushbrook.
“We were impressed by King St when they pitched in 2014," Rushbrook says. "They have persisted since then and further impressed us with how they have developed."
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