KFC follows in McDonald’s footsteps with myth-busting efforts

  • Advertising
  • February 10, 2017
  • StopPress Team
KFC follows in McDonald’s footsteps with myth-busting efforts

In the age of social media, fast food companies have been forced into tussling with the online rumour mill.

What might, at first, start as a silly conversation between friends can, in the matter of short few Tweets, spread across the world.

And as shown by the proliferation of fake news, misinformed statements can sometimes concretise into alternative facts.

Back in 2013, McDonald’s launched the ‘Our Food, Your Questions’ campaign, which sought to address many of the urban legends swirling around the brand. In the ensuing months, everything from worm meat to pink slime was up for discussion as the brand attempted to show that its food wasn’t quite as bad as the rumours suggested.

As it turns out, McDonald’s isn’t the only fast food brand combating malicious rumours. This month, KFC launched a new campaign, featuring the trusted faces of The Block NZ season two contestants Pete and Andy Walker, learning “11 secrets” about KFC.

As the write-up under the first clip explains: “If Colonel Harland Sanders could hear some of the rumours doing the rounds on the internet about his famous chicken, he’d be rolling in his gravy. To put that chicken chat to rest, we've found 11 KFC secrets that we can actually share.”

The first of the 11 so-called “secrets” addresses the internet rumour that the company sources its chicken from “Illuminati mutant chicken farms” by showing that franchises have fresh chicken delivered six days a week.

From there, KFC takes the viewer on something of an ingredient journey, showing how everything is made (when a camera crew is watching the team’s every move).  

  

Whether this helps to dispel all the rumours is yet to be seen. But even if it does, you can always count on the internet to come up with a few new outrageous claims before long.   

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Getting personal with Wellington

  • Regular Voices
  • June 29, 2017
  • Anna Calver
Getting personal with Wellington

Anna Calver, WREDA marketing and communications manager, discusses her relationship with Wellington and how the city is showcasing itself with in new 'My Wellington? It's personal campaign'.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit