Keep New Zealand Beautiful heads to school to educate kids through story-telling

  • Advertising
  • July 30, 2018
Keep New Zealand Beautiful heads to school to educate kids through story-telling

Keep New Zealand beautiful is sharing its mission to clean up the country with primary school students through a new ‘Litter Less’ programme with Spark PR & Activate.

The nationwide school programme features characters Kiki Kiwi and friends, who have been brought to life in the book Kiki Kiwi and Friends by children’s author Chris Gurney and illustrator Ross Kinnaird.

The book is to be read in parallel with ‘Litter Less’ educational worksheets, also adapted by Spark PR & Activate for the New Zealand market. 

The Kiki Kiwi and Friends ‘Litter Less’ programme is going to be made available to schools for free in term three of 2018.

Marketing manager of Keep New Zealand Beautiful Kath Doubleday says the goal is to achieve long-term behavioural change through education.

“We know Kiwi kids will fall in love with Kiki as well,” she says.

Managing director of Spark PR & Activate Dallas Gurney adds it was the first time it’s been tasked with coming up with a kids storybook, which demonstrates how content comes in many forms in 2018.

Keep New Zealand Beautiful’s ‘Litter Less’ work follows a multi-media campaign released by FCB earlier this year, featuring Mama Nature.

Mama Nature is all about loving the planet and keeping New Zealand “Be-yooo-diful” but years of cleaning up after everyone has seen an end to her unconditional love. Instead, she gets payback on those who litter.

The 'Mama Nature' campaign is the first major above-the-line campaign for Keep New Zealand Beautiful since its ‘Do the Right Thing’ and ‘Be A Tidy Kiwi’ campaigns, which ran in the 1980s and 1990s.

FCB won the account to work on the campaign following an announcement last year that the government would be on an investing $3 million in a behavioural change campaign.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

VTNZ leaves a mark as September's Ad Impact Award winner

  • Ad Impact
  • October 17, 2018
  • StopPress Team
VTNZ leaves a mark as September's Ad Impact Award winner

With summer on the way, September showed us a whole hoard of new campaigns being launched. While there was plenty to choose from, it was VTNZ with its 'Road Commander gets a WoF' TVC by FCB that picked up the Colmar Brunton Ad Impact Award.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit