Kapiti embraces intelligent design

  • Advertising
  • February 10, 2010
  • Ben Fahy
Kapiti embraces intelligent design

Kapiti Ice Cream is jumping on the pop-up 'brandwagon' this week and opening three temporary exhibitions around Auckland to showcase the best of New Zealand design and dish out a few of their creamy 'pop-upsicles' to wandering freegans.

The 'pop-up' shop fronts, inspired by Kapiti’s new designer range of ice creams, opened on Tuesday. And, in partnership with George FM, samples will be handed out at the three different locations (238 Broadway, Newmarket, Auckland, 7 Mt Eden Road, Mt Eden and the Michelle Yvette deluxe boutique, 30 Customs Street, Britomart) each day this week between 12.30pm and 1.30pm.

Pop-up stores are currently fairly zeitgeisty in the retail space overseas but Kapiti Ice Cream claims to be one of the first Kiwi brands to use it as a marketing tool in New Zealand (Tiger Translate is also trumpeting its unique pop-up idea for the upcoming arty event).

Kapiti's marketing manager Angelina Ashcroft says the store fronts allow the company to bring Kapiti by Design to life in an experiential, relatively untraditional way.

The exhibition windows, dressed by New Zealand television personality and interior stylist LeeAnn Yare, incorporate a range of Kiwi designer ensembles by Michelle Yvette and Juliette Hogan.

But wait! Kapiti’s association with New Zealand design doesn't end there: the quirky television commercial features New Zealand a range of Kiwi 'designers', including Antipodes water, Thatch, Michelle Yvette, Model-tech Kitset, Dishy, Jill Main, Gummies, Citta, Kathryn Wilson, Chaos and Harmony.Youtube Video

And the series of melty designer print ads for Kapiti are damn good too.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The collaborative approach: Woods Agency's Reuben Woods on tackling the world stage from Tauranga
Sponsored content

The collaborative approach: Woods Agency's Reuben Woods on tackling the world stage from Tauranga

When Reuben and Melissa Woods started Woods Agency in their spare bedroom in Papamoa Beach back in 2004, they only had one regular client, bedroom furniture company Design Mobel. Fourteen years on, their client list spans the length of New Zealand and into the Pacific Islands. We chat with Reuben about how they built an agency that focuses on developing regional companies into world-class brands.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit