JWT wins MoleMap account

  • Advertising
  • September 20, 2017
  • StopPress Team
JWT wins MoleMap account

JWT has been named the agency of record of MoleMap, following a competitive pitch.

The agency partnered with Mindshare, which will handle the media business for the account of the skin cancer detection specialist.

General manager for MoleMap New Zealand Sarah Nathan says it’s looking forward to working with JWT and Mindshare to encourage more New Zealanders to visit MoleMap.

“We were impressed with their thinking and creative solution and are looking forward to our collaboration ensuring the good health of Kiwi skin in the years ahead.”

Managing director of JWT New Zealand Simon Lendrum adds New Zealand has unacceptable levels of death through melanoma and the country’s unique place in the world comes with particularly high levels of skin cancer and it’s delighted to support MoleMap in providing early detection for New Zealanders.

“We know that early detection is key to survival rates for melanoma, and we’re looking forward to encouraging more people to seek MoleMap’s unparalleled detection programme.”

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Experience is everything

  • Voices
  • November 21, 2018
  • Matt Barnes
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The term 'Experience Design' has been used as a catch all for many things, and as the name suggests, it is a meta-term that can encompass a huge variety of disciplines. Experience can be anything right? It is how we encounter and navigate the world around us. Is a film director an experience designer? An architect? A designer of the humble teapot? A viticulturist? An artist? The answer is all of the above, for what on earth isn’t experience?

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