When the University of Auckland's account came up for review last year, the general sentiment was that it was likely to stay with long-time agency partner King St. But, slightly surprisingly, King St pulled out of the pitch and shacked up with the University of Waikato and JWT has benefitted from that, taking over as its full-service comms agency.
“We were impressed by the insights shown by the JWT team through the review process and are looking forward to working with the team to build on our successes so far to position Auckland as New Zealand’s world-ranked university," says director, student information and marketing services, Dianne Head, in a release.
“The University team were great to work with through the pitch process, and we can’t wait to get stuck in to the work,” says JWT's executive creative director, Cleve Cameron. “There’s a whole bunch of people at JWT for whom the University of Auckland played an important role in their education, and so we’re invested creatively, commercially and emotionally in the future success of the University.”
According to Nielsen's AIS data, which is based on ratecard spend, the University of Auckland spent $5 million since 2011, placing it seventh on the list of universities. Unitec topped the list of educational providers with $12 million spent in that time.
JWT has been on an upward trajectory in recent years, with a new office, some good work for long-time client Ford and new accounts like Contact Energy, Trade Me Jobs, Sacred Hill Wines and Z Energy.