After an industry-wide review, The NZ Direct Marketing Awards had a big refresh this year, with a new name, a new judging process and a number of new categories and individual awards resulting in a 12 percent increase in the number of overall entries. And those entries have been whittled down to the finalist stage, with justONE leading on 16, DraftFCB on 12, Colenso BBDO on eight, Loyalty NZ on six, Affinity ID, Federation Rapp Tribal on five, and Twenty and ANZ/National on four.
“This was the most
rewarding judging process I have been involved in,” says Lou Kivell, client services director, justONE, who has been a judge for six years. And Annabelle Fowler, head
of marketing Australasia, Air New Zealand, regarded it as “a much stronger
process this year, which I believe has given better results”.
“One of our most enjoyable tasks here at the
Marketing Association is to recognise and celebrate excellence, innovation and
best practice in marketing,” says Sue McCarty, chief executive of the Marketing Association. “For
entrants, winning one of these awards means shining a light on the quality of
their work, enhancing reputations and a further opportunity to bring agency and
client teams together.”
“These awards also allow us to recognise the best and brightest new talent coming through the industry by announcing the finalists for the New Zealand Post Student Marketer of the Year award,” she says. This year, students had to prepare a marketing strategy and campaign execution for Bonus Bonds and ANZ.
All will be revealed at the awards evening
on Friday 22 February 2013 at The Langham, Auckland. Get your tickets at www.nzdmawards.co.nz.
Nexus
Awards Finalists:
Campaign Name | Entrant | Nominee |
ANZ Simplification Programme – | Draft FCB | ANZ National Bank |
ANZ Simplification Programme – | ANZ National Bank | |
ANZ Simplification Programme | ANZ National Bank | |
Auckland Transport Sober Driver | Auckland Transport | |
BMW: Conquesting for Pole | Twenty | BMW Group New Zealand |
Donation Glasses | Colenso BBDO | Mars New Zealand |
Experiencing Countdown Online | Affinity ID | Progressive Enterprises |
Farmers Club’s Biggest Day | justONE | Farmers Trading Company |
Fly Buys Flats | Loyalty New Zealand | |
Home Loan Retention and Cross | Bank of New Zealand | |
If the Shoe Fits – A | justONE | Ziera Shoes |
If the Shoe Fits – The Creation | justONE | Ziera Shoes |
Kiwi to the Core | DraftFCB | JR Duty Free |
pluk™ – Good Things Come to Those | Foxtrot Media | |
Practice Programme Dashboards | Affinity ID | ACC and NZ Transport Agency |
The Search for NZ’s Most | Federation | Warehouse Stationery |
Tomorrow Street | DraftFCB | Genesis Energy |
V Motion Project | Colenso BBDO | Frucor Beverages |
Industry
and Channel Finalists:
Campaign Name | Entrant | Nominee |
A Great Big Warm Welcome | Rapp Tribal DDB | Telecom New Zealand |
ACC’s Practice – Driving Teen’s | DraftFCB | New Zealand Transport Agency |
ANZ Home Loans Acquisition | ANZ National Bank | |
BlueBiz Rewards Customer | Federation | Warehouse Stationery |
BMW M5 – The Devil Inside | Twenty | BMW Group New Zealand |
BMW: Conquesting for Pole | Twenty | BMW Group New Zealand |
BNZ Dark Horse Whip | justONE | Bank of New Zealand |
Bonus Bonds Brand Re-Launch – | DraftFCB | ANZ National Bank |
Donation Glasses | Colenso BBDO | Mars New Zealand |
Experiencing Countdown Online | Affinity ID | Progressive Enterprises |
EziBuy TV | moorerainger | EziBuy |
Farmers Club – Unleashing Loyalty | justONE | Farmers Trading Company |
Farmers Club’s Biggest Day | justONE | Farmers Trading Company |
Farmlands and Ballance – A Better | justONE | Farmlands Trading Society |
Fly Buys Christmas Campaign 2011 | Loyalty New Zealand | |
Fly Buys Dream Machine Online | TOUCH/CAST | Loyalty New Zealand |
FMG Tractor Fire Campaign | Saatchi & Saatchi | FMG |
From Party to Legend in 12 Months | justONE | Farmlands Trading Society |
From Shell to Z – The Local | Loyalty New Zealand | Z Energy |
HomeiQ Rock and Puppet | DraftFCB | Genesis Energy |
If the Shoe Fits – Supercharging | justONE | Ziera Shoes |
Maximising Subscriber Retention | justONE | ACP Media |
Mediaworks The Block NZ | Foxtrot Media | |
Mercury Energy Three Year Fixed | Merucry Energy | |
National Jandal Day Appeal | Chemistry Group | State Insurance |
New World In-Store Christmas | Loyalty New Zealand | Foodstuffs New Zealand |
New World Wine Sale Programme | Loyalty New Zealand | Foodstuffs New Zealand |
PAK’nSAVE – ‘ Meet the Meat of | DraftFCB | Foodstuffs New Zealand |
Pizza Roulette | Barnes, Catmur & Friends | Hell Pizza |
Q Card – An Apple a Day… | Federation | Fisher & Paykel Finance |
Rapp Tribal Christmas Card | Rapp Tribal DDB | |
Rebooting Farmers Digital | .99 | Farmers Trading Company |
Re-engineering Onboarding | justONE | Bank of New Zealand |
SPCA Auckland Roof Appeal | Shirtcliffe & Co | SPCA Auckland |
Spreading the Word About Lymphoma | .99 | Leukemia & Blood Cancer NZ |
State Customer Engagement Email | Chemistry Group | State Insurance |
SUBCARD: Providing the Retail | justONE | Subway Restaurants |
SUBCARD: The Ultimate in | justONE | Subway Restaurants |
SUBCARD: Using Email to Keep it | justONE | Subway Restaurants |
SUBWAY. Putting its Store in | justONE | Subway Restaurants |
TAB Induction/Activation Programme | Skinny Marketing | New Zealand Racing Board |
The Block NZ Fan Zone | MediaWorks Interactive | |
The Chosen One | Barnes, Catmur & Friends | Boundary Road Brewery |
The Easy As Guide to a | DraftFCB | Mitre 10 Group (NZ) |
The Search for NZ’s Most | Federation | Warehouse Stationery |
The Ultimate Food Experience by | Fisher & Paykel Appliances | |
The Wine is Over | Colenso BBDO | DB Breweries |
Toyota 86 Hijack | AIM Proximity | Toyota New Zealand |
V Motion Project | Colenso BBDO | Frucor Beverages |
Vodafone Fixed-Line and Broadband | Affinity ID | Vodafone New Zealand |
Westpac Chopper Appeal | .99 | Westpac |
Win a Trip to Space | DraftFCB | Vodafone New Zealand |
Yellow Toolbox | Rapp Tribal DDB | Yellow |
RSVP
Craft Awards Finalists:
Campaign Name | Entrant | Nominee |
ANZ Home Loans Acquisition | ANZ National Bank | |
BMW: Conquesting for Pole | Twenty | BMW Group New Zealand |
Donation Glasses | Colenso BBDO | Mars New Zealand |
Experiencing Countdown Online | Affinity ID | Progressive Enterprises |
If the Shoe Fits – A Data | justONE | Ziera Shoes |
New World Wine Sale Programme | Loyalty New Zealand | Foodstuffs New Zealand |
PAK’nSAVE – ‘ Meet the Meat of | DraftFCB | Foodstuffs New Zealand |
Pizza Roulette | Barnes, Catmur & Friends | Hell Pizza |
Rapp Tribal Christmas Card | Rapp Tribal DDB | |
SPCA Auckland Roof Appeal | Shirtcliffe & Co | SPCA Auckland |
The Chosen One | Barnes, Catmur & Friends | Boundary Road Brewery |
The Easy As Guide to a Distinctive | DraftFCB | Mitre 10 Group (NZ) |
The Search for NZ’s Most | Federation | Warehouse Stationery |
The Wine is Over | Colenso BBDO | DB Breweries |
Toyota 86 Hijack | AIM Proximity | Toyota New Zealand |
V Motion Project | Colenso BBDO | Frucor Beverages |
Win a Trip to Space | DraftFCB | Vodafone New Zealand |
Yellow Toolbox | Rapp Tribal DDB | Yellow |
New
Zealand Post Student Marketer of the Year Finalists:
| Entrants | Campaign | Institute |
Kim Torrie and Alex Bygrave | Lost and Found | AUT |
Rachel Enright, Bridie Rose | It Pays to Remember – Brandbach | University of Otago |
