Joanna Seddon, the executive vice president of Millward Brown and global head of Millward Brown Optimor, has been announced as the international keynote speaker for the 2009 Marketing Forum in December.
It will be Seddon's first visit to New Zealand and she has been brought here specifically to present at the event. She has a doctorate from Oxford University, has spent more than 20 years providing strategic marketing recommendations and is a founding partner and EVP for worldwide strategy at FutureBrand.
The Marketing Forum, sponsored by Synovate and organised by the New Zealand Marketing Association, brings together a host of influential senior marketers, thought leaders and up-and-coming marketing talent and offers access to the latest marketing thinking.
While the industry focus is often placed on flashy bits happening on the surface, Contact Energy chief customer officer Vena Crawley says it's often the hard graft beneath the surface that makes the difference.