Who's it for: Fresh 'n Fruity by Colenso BBDO and Robber's Dog
Why we like it: Perhaps inspired by the stirring renditions of classic advertising tunes at BOTAB last week, Fresh 'n Fruity and Colenso decided to take it old school and enlisted the help of New Zealand's jingle king Murray Grindlay for the latest ad. And it's about as far away from duelling wrecking balls as you can get.
Who's it for: Genea by Rhodes Shapter and Curious Film
Why we like it: It's for an Aussie fertility clinic and was made by an Aussie agency, but the ad, apparently the first time a real birth has been filmed for a commercial in Australia, was shot by Kiwi director Zia Mandviwalla and features an original score by composer Don McGlashan. And it's a pretty powerful spot.