Jetstar pulls out its magical box of joy for fifth birthday celebrations

  • Marketing
  • June 10, 2014
  • StopPress Team
Jetstar pulls out its magical box of joy for fifth birthday celebrations

As Jetstar's last campaign cleverly showed, 'no-one likes delays, but everyone loves free flights'. And it's continued down that road to celebrate five years of flying in New Zealand by creating a game of international Pass the Parcel. 

Jetstar staff ventured to its major international destinations, handed out free flights and asked winners for a suggestion on who should be next (the concept and filming was done by Australian social media company The Royals). The game was continued on its Jetstar's NZ Facebook page and it is giving away five $500 Jetstar vouchers  (entries are open to New Zealand residents 18 years+ and closes 5pm 11 June 2014). 

As well as the Pass the Parcel promotion, Jetstar will also be celebrating with customers and team members at airports, in-flight, online and on the street with a week-long promotion (this includes a Breakfast tour that takes in all five domestic destinations and ask punters to Limbo for their fares). 

  • Check out the clip here

“We’ve organised some birthday surprises for customers travelling with us this week on domestic flights and we’ll be having giveaways as part of the television promotion,” says Grant Kerr, head of Jetstar in New Zealand. “It’s our way of saying thank you to all our Kiwi customers.” 

Jetstar’s first domestic flight from Auckland to Wellington took off on 10 June 2009. The airline has since clocked up over 45,000 flights across its five domestic destinations of Auckland, Wellington, Christchurch, Dunedin and Queenstown, carrying well over seven million passengers. 

It's been an at-times rough five years for Jetstar in New Zealand, and it's had to deal with some serious perception issues and PR disasters. But it's still here, it's still popular and the rather self-aware campaign via Barnes Catmur trumpeted the fact that, perhaps to some peoples' surprise, it was New Zealand’s most punctual domestic airline in 2013 ahead of Air New Zealand. 

Kerr says that’s continued into 2014, with Jetstar recording the most on-time domestic flights in three out of the first four months of the year. 

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