Jetpacks, cavemen, sausage people and shape-shifting All Blacks

  • Advertising
  • June 10, 2011
  • StopPress Team
Jetpacks, cavemen, sausage people and shape-shifting All Blacks

Here’s the latest sprinkling of TVCs for your Friday afternoon delight. We’re quite impressed with NZTA’s latest humorous effort, and Bacardi pipes up with a fancy animated offering about togetherness. Pams meanwhile presents its latest human sausage offering for winter and the All Blacks sell more stuff, this time for Weet-bix.

NZTA 'Don't bail out too soon' by Clemenger BBDO and Film Construction

Youtube Video

The NZTA isn’t exactly synonymous with having a sense of humour in their TVCs. But in the flood of anti drink driving and speeding ads that have cropped up over the years, it’s nice to see it take a lighter approach in this latest offering which is targeted at restricted license drivers. Parents and teens who have been subject to the hair-raising experience associated with learning to drive will sympathise with the humour in this ad. And there's even a jet pack thrown in for good measure.

Bacardi Rum ‘Manifesto’ by Y&R New York

Youtube Video

Who knew neanderthals were so attractive? In its latest TVC, which is being matched with a series of billboards in New Zealand, Bacardi also uses a dash of humour as well as a healthy dose of impressive animation to “bring people together”. And it does that by charting the evolution of homosapaiens and neanderthals, putting the historical pieces together to explain exactly why it is that in the end, homosapiens came out tops.

Pams 'Winter' by Barnes, Catmur & Friends

Youtube Video

The long and lanky sausage people are back in the latest instalment for Pams food, this time focusing on winter yummies like ham and mint sauce. And of course, there’s the usual story time narrative coupled with the cool animation. And the dog? It's based on Paul Catmur's office pet, George Junior.

Weetbix ‘Wrong Jersey’ by Saatchi & Saatchi

Youtube Video

Look! It’s the All Blacks being used to promote a product—again. There’s no telling where the All Blacks commercials will end in World Cup year, and this latest offering shows Weet-Bix kids playing rugby, each adopting the persona of their favourite AB. The ad sees Richie McCaw, Liam Messam, Sam Whitelock and Sonny Bill Williams don their acting hats.

 

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Judging Caples: the good, the bad and the indifferent

  • Opinion
  • May 29, 2017
  • Susan Young
Judging Caples: the good, the bad and the indifferent

Chemistry Interaction's Susan Young recounts her experience judging the 2017 Caples Awards, and says that while the direct and digital space is more challenging than ever to work in, great ideas are still possible, even in an environment as fast-moving and cramped as New York.

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