Hallenstein Brothers has launched a new campaign with Lach & Friends, again featuring YouTube and Instagram sensation Jay Alvarrez, who shows off the durability of the brand’s High Performance suit by hanging out in shark-infested waters off The Bahamas.
The campaign, which includes online, broadcast and 360 video features shots of Alvarrez, doing his best blue steel, with water dripping out of his suit, then suddenly there is an underwater shot, with he and two other guys donning the High Performance suit lying on the ocean floor with oxygen masks while sharks swim above them.
At one point he stands as they swim around him and even gives one shark a wee tug on the tail.
Over the past year or so Alvarrez has made a name for himself by uploading videos and photos of him skydiving, surfing, flying helicopters and tropical islands often featuring his model girlfriend (well, rumoured ex girlfriend) Alexis Ren.
Lach & Friends founder Lachlan McPherson says: “We wanted to show how well the suits perform in even the most extreme situations. Considering Jay only got his dive certification on the shoot, then spent a couple of days filming 65 feet below the surface surrounded by sharks he came out looking pretty great.”
Recent campaigns for Hallenstein Brothers have shown suits being worn by base jumpers, motocross riders and Dubai’s Jetman.
Hallenstein Brothers’ last spot featuring Alvarrez was filmed on location in Rio De Janeiro (with the city's favelas conveniently out of shot), covering very similar ground to a standard Alvarrez video, with the only real difference being that the group of bros were all dressed in suits.
"Hallenstein Brothers recognise that more and more guys like getting into a suit, but they don’t like the restrictive feeling of traditional suits,” said McPherson, on the previous ad. “The new H Brothers tailored range lets them move with a whole new level of freedom.”
Lach and Friends have developed other campaigns for the Kiwi brand, which also feature men in other vibrant locations. One previous ad featured The Script lead singer Danny O’Donoghue exploring the photogenic streets of Cuba, while the one before that featured motocross rider Carey Hart riding across the Bonneville Salt Flats in Utah.
Client: Hallenstein Brothers
Agency: Lachlan McPherson and Friends
Director: Florian Fischer
Production: Behind the Mask
Editor: Dan Bali
Post production: Jon Baxter, Perceptual Engineering
Shark safety: Ocean Fox Cotton Bay