It's Mizrahi in the morning

  • Creative
  • July 31, 2011
  • StopPress Team
It's Mizrahi in the morning

In May this year Mike Mizrahi, one half of the world-class, New Zealand-based event and production company, Inside Out Productions, presented an inspirational show reel of contemporary brand engagement to a packed marketing fraternity house at Orams Marine. And, due to popular demand, the CAANZ Marcomms Leadership Group has brought him back for a breakfast event at the Northern Club where he will enlighten those present about his experiences as a judge on the design jury at the Cannes Lions International Festival of Creativity.

Mizrahi has been behind some of the most celebrated, cutting edge ‘full immersion’ experiential initiatives and large scale campaigns for the likes of Telecom, Louis Vuitton and the giant rugby ball for Tourism New Zealand. This year, among many other things, he’ll be helping to stage the opening celebrations for the biggest sporting event on New Zealand’s calendar.

But when he was first asked to judge the design category at Cannes, he wasn’t sure if it was the right man for the job.

“My background is in theatre and I thought 'will I have anything to say about this'? But what I realised is that what we used to think about as ‘design’ is changing dramatically. Design is now about creating energy, everything that once was an independent discipline is coming together to create experiences. We awarded the Grand Prix for Design to an experience that took place in a Las Vegas Hotel. Sure, there was a nice type face used in that as well, but the point is that the boundaries of what once was considered great design are no longer there”

So as it turns out he has a lot to say on what design is, and more importantly, what it means for the future of the New Zealand marcomms community. If you want to hear more, get your tickets here.

When: Tuesday 9 August, 8:00 am.

Where: The Northern Club, 19 Princes St, Auckland Central.

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A perfect match: The importance of quality content and conversation in influencer marketing

  • Marketing
  • March 30, 2017
  • Erin McKenzie
A perfect match: The importance of quality content and conversation in influencer marketing

Using an influencer is nothing new in advertising. But in the past few years, the definition of the role has expanded to YouTubers, Instagrammers, bloggers and vloggers, and brands have been jumping on the bandwagon to be mentioned in newsfeeds. However, with the online space comes a new set of challenges from selecting an influencer to measuring results. We chat to Fuse content and brand experience director Holly Lindsey about choosing the right influencer for the brand, understanding the grey areas and generating organic engagement.

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