It's a kind of magic: Rinnai and .99 master the dark arts

  • Advertising
  • July 30, 2012
  • StopPress Team
It's a kind of magic: Rinnai and .99 master the dark arts

Back in the day, those with the ability to control fire were likely to be run out of town—or put in the old 'let's see if they'll drown' chair—for "being conversant in the dark arts". But, as a new campaign for Rinnai by .99 shows, these days it's something to put in your brochure. 

http://www.youtube.com/watch?v=Sq83Ksw6Gb4

Rinnai, a subsidiary of Rinnai Japan that has been operating in New Zealand for over 30 years, approached .99 earlier this year with some large sales objectives and concerns around brand awareness and perception. Its new brand proposition Everyday Magic supported its position as a leader in design and innovation. But it needed a smart, targeted way to take it to market. So .99 developed a brand-building communications strategy around TV (produced by Flux), in-show product placement and print advertisements. And to support the diverse product range and path to purchase it also used print, online, PR, direct response press and trade promotions. 

Credits: 

Client:  Rinnai

General Manager Sales & Marketing: Mark McCutcheon

Marketing Manager:  Kathryn Geck 

Agency:  99

Executive Creative Director:  Craig Whitehead

Senior Planner:  Kathryn Thomas

Senior Art Director:  Christiaan Van Noppen 

Senior Writer:  Warren Friend

Group Account Director:  Keeley Sander

Account Manager:  Alex Leece

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Gray Matters: A time for giving, the grey dollar, reputation, digital advertising, young people and Facebook, and wasted ad spend

  • Voices
  • December 13, 2018
  • StopPress Team
Gray Matters: A time for giving, the grey dollar, reputation, digital advertising, young people and Facebook, and wasted ad spend

Graham Medcalf takes a look at the week that was, covering gift giving, 50+ Christmas spending, the tech giants’ share of digital advertising dollars, the move away from Facebook, and extravagant spend increasing credibility.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit