With plastic bag hatred on the rise and new, more eco-friendly options now becoming more common, every single bag expert StopPress has talked agrees that it is now the golden age of the humble carrying device. And while their main role is still to make it easier to carry heavy loads, the bag makers (and marketers) of the future might want to take a look at this collection of creative bag executions from around the world courtesy of Bored Panda, "the only magazine for pandas", apparently.
Marketing, advertising & media intelligence
Subaru might hail from Japan, but the car brand has done a pretty solid job of integrating itself into the local landscape over the last few decades. Whether it’s on the rally track, in suburban Auckland or on some desolate beach up north, you don’t need to look far to see the blue and silver insignia pasted onto a vehicle. It’s this connection to the local market that Barnes, Catmur & Friends Dentsu was looking to tap into in a new 60-second spot for the brand.