With plastic bag hatred on the rise and new, more eco-friendly options now becoming more common, every single bag expert StopPress has talked agrees that it is now the golden age of the humble carrying device. And while their main role is still to make it easier to carry heavy loads, the bag makers (and marketers) of the future might want to take a look at this collection of creative bag executions from around the world courtesy of Bored Panda, "the only magazine for pandas", apparently.
Marketing, advertising & media intelligence
When Emily Isle first joined FCB New Zealand back in the mid-2000s, she was the only digital media professional there. Almost a decade after leaving for New York, she returns to the country as its new general manager of digital marketing, finding herself in a whole new digital environment.