It was a dark and stormy night... Sugar and BNZ embrace story time with a difference

  • Advertising
  • May 25, 2011
  • StopPress Team
It was a dark and stormy night... Sugar and BNZ embrace story time with a difference

Youtube Video

They say everyone's got a book in them. And most of them should stay there, say others. But to encourage entries into the 2011 BNZ literary awards and get in front of different kinds of people, Sugar brought writing to life with a nice little ambient media stunt that projected real-time stories onto buildings in Aotea Square. And they did it all with a budget of around $10,000. 

The square and the passersby became the inspiration for close to 300 story starters, with onlookers being woven into the narrative by a team of writers in a hidden location (for example, “It had been a perfect night for show tunes and the only question the remained was which flavour of gelato to acquire"; “Maria pretended to be absorbed in the drama unfolding on her phone. She liked to think this made her invisible"; “The phone conversation that had begun nearly half an hour earlier continued with great passion, and much pacing'; and “Glenda always loved the theatre. Bryan, not so much.”)

Previously known as The Katherine Mansfield Awards, BNZ has been sponsoring the prestigious short story competition for more than 50 years.

Music by Great North.

 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit