iProspect NZ lands Les Mills International account

  • Advertising
  • October 6, 2016
  • StopPress Team
iProspect NZ lands Les Mills International account

iProspect New Zealand has just added to its client list, following the win of the Les Mills International global performance digital account.

StopPress understands the incumbent agencies were Contagion and UK-based SEO specialist Fresh Egg.

This win follows a pitch (involving unnamed agencies) and will see iProspect take on all global technical and content SEO, programmatic video and social media, making the international gym one of its largest clients.

It will also play a key role in driving the take-up of Les Mills innovative new consumer platform, Les Mills On Demand (LMOD).

In the release, chief digital officer of Les Mills International Bradley Moore said it was impressed by iProsect’s strategic approach to data driven performance media and also attracted to its global reach.

“Les Mills has offices in over 100 countries around the world, so the size and scale of iProspect is a real advantage for us, with campaigns already live across the US, UK, Nordics and New Zealand.”

About the win, iProspect New Zealand general manager Alex Radford said: “We are really proud of this win, as Les Mills is such an incredible company providing a fantastic product to people all around the globe, all managed from Auckland”.

As is often the case with account moves, the team at Dentsu Aegis Network (the parent company of iProspect) would not comment on any further details involving the review process or the other agencies involved.   

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