Interbrand puts its heart into Mini

  • Design
  • October 5, 2010
  • StopPress Team
Interbrand puts its heart into Mini

More than 2300 votes were cast and the team from Interbrand New Zealand has been crowned the winner of the I wrapped it my way’ Mini design competition for its 'Mend a Broken Heart' entry.

The wrap design, created by Graham Murray, Jim Murray and Debbie Hyde, was inspired by the Heart Children New Zealand charity, and aimed to show how the organisation supports all New Zealand children born with heart disease from birth and throughout their lives. The design conveyed this with the use of simple child-like sketches that gradually build in vibrancy and detail, leading the eye to an explosion of colour towards the back of the car. The front and back of the Mini both feature a bold heart that the elements flow from, which creates an organic design that ties in full circle around the car.

James Bickford, Interbrand NZ's managing director, accepted the award and swiftly donated the prize to Lara Sydell, the chief executive of Heart Children New Zealand, who gets to boost around in the branded Mini Cabriolet for the next four months.

The competition was organised by GEON, Mini, The Pond, BJ Ball and ProDesign to tie into their sponsorship of the recent Best Awards. But, as a moderately interesting side note, a bit of a stoush developed between the organisers of the awards, the Designer's Institute of New Zealand and the group of sponsors, as, slightly perplexingly, DINZ didn't give its approval for the awards to be linked to this pretty cool promotion.

The five losing finalists can be seen above and you can check out the rest of the impressive entries here. Judging by the standard, it's clear those designers obviously have too much time on their hands.

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Kiwi entrepreneur looks to shake up the recruitment market with video CVs

  • Tech
  • September 27, 2016
  • Erin McKenzie
Kiwi entrepreneur looks to shake up the recruitment market with video CVs

Earlier this month, a young Auckland professional made headlines for using Facebook to try and land his dream job. Edward McKnight used ads on the social media site to target ASB staff as a way of applying for the role of youth and innovation sponsorship manager at the bank. And while McKnight has yet to be offered a job at ASB, it’s a sign that the traditional recruitment process of sending in a CV and crossing your fingers may be in for a shake-up. Hoping to do just that is the new recruitment platform PreviewMe. Set to have its beta version go live early next month, the website hopes to reduce the pain points of both candidates and employers by introducing video to the recruitment process.

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