Who it's for: New Zealand Lotteries/Instant Kiwi by DDB NZ, Good Oil and Images and Sound
Why we like it: Exploding old people, mediocre dancing, a moonwalking cameo from Mexi-Doug, the funny dolphin noise, huge amounts of unbridled joy and the promotion of gambling makes for a glorious advertising combo.
Youtube VideoAnd Primo engages in some social experimentation by scaring the bejeesus out of unwitting souls who don't choose its milky wares.
The leaves are turning and time is running out to show your thinking at the TVNZ-NZ Marketing Awards – entries close Friday 2 June at 5pm. Enter now to showcase your skills in one of the new categories.