Inspiration in a Tube

  • News
  • April 12, 2010
  • StopPress Team
Inspiration in a Tube

Creative souls rejoice, for there is a brand spanking new outlet for your work - enter The Inspirational Channel. The creative outlet is the result of partnership between YouTube and D&AD, a not-for-profit organisation that represents the international design, advertising and creative communities. The new channel acts as a hub for the latest and greatest videos in commercial creativity.

“The Inspiration Channel is a spot for self-initiated projects or your latest great ad,” says D&D’s chief executive Tim O’Kennedy.  “Awards season is under way and it can be a stressful time for creatives as they wait for results.  We hope this becomes a playground for the creative community and a source of inspiration and fun.  D&AD’s creative connections and YouTube’s far-reaching online expertise make this an exciting partnership.”

Tom Uglow, creative lead of Creative Lab EMEA, Google and YouTube says creatives and agencies around the world utilise YouTube as both a medium to expose their own work and as a research tool for new ideas and inspiration.

“By partnering with D&AD we hope to take this to a new level - creating a dedicated space for creatives to find the newest and most interesting work while presenting their own. D&AD, an organisation with considerable pedigree and respect in this area, are the perfect partner for this,” he says.

All work featured will be quality controlled to ensure the content stays relevant and anyone can contribute to the channel, making it an ever growing, always changing online resource.Adding spice to the channel,   a variety of guest editors will be invited to select their favourite uploads, starting with Tim O’Kennedy.

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