Insights with Attitude

  • Marketing
  • December 2, 2009
  • StopPress Team
Insights with Attitude

Leaderboard banner - Perceptive - December 09Our generous friends at Perceptive have developed a website that aims to provide "a growing hub of intelligence for Kiwi marketers". And they're offering StopPress readers a chance to get a free taste of the insightful action.

Chris Prescott, Perceptive's managing director, says Attitude NZ was designed by marketers for marketers and offers a regular and independent snapshot of how New Zealanders feel, how their attitudes are being affected and how they view various issues.

"Our motivation for doing this is to position ourselves as a leader in insight-led marketing," Prescott says. "Every marketer we have spoken to has signed up. Let's be honest, why wouldn’t you? . . . Mateship with other Kiwi marketers is our objective, which really confuses some people."

Prescott says there is a dearth of such information in New Zealand and he knows gathering it can be expensive, so insights are captured from thousands of New Zealanders through regular surveys and the information is then made available to marketers through membership to the site.

The site, which is endorsed by CAANZ and PRINZ, offers marketers an interactive and more relevant experience: the interactive graphs can be used to segment information, either by age or gender, and you can view comments from other professionals about the insights they have seen, share your views on the graphs and engage in discussions about the attitudes of the New Zealand consumer.

Learn more about it here.

Youtube Video

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Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success

Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success

Another round of radio results brings with it the news that New Zealand radio is a steady business. Commercial radio has retained its 3.4 million New Zealanders (10+) tuning in each week, giving both MediaWorks and NZME reason to celebration. We break down the results to see how More FM, Magic and Coast had standout performances, while The Breeze and Mai lost some footing.

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