Who's it for: HRV by Y&R Auckland and Curious Film
Why we like it: Comparing the quality of New Zealand with the poor quality of New Zealand's housing stock is smart idea and offers a nice combination of pride and shame. Beautifully shot, a great song and a world away in terms of quality from HRV's previous advertising efforts. Watch it here.
Youtube VideoWho's it for: Genesis Energy by DraftFCB
Why we like it: Everyone loves a hero. And everyone also loves seeing mad pukeko skills in action.
Who's it for: Mitre 10 by DraftFCB and Exposure
Why we like it: While PlaceMakers buttered up the trade recently. Mitre 10 instead gives those who decide to use tradesmen grief and further instills the belief that DIY is in our DNA.
Youtube VideoWho's it for: Moro by DDB
Why we like it: It's certainly polarising. It's certainly ridiculous. And, as some have pointed out, it's certainly derivative. But, as Skittles has shown, weird and OTT advertising seems to work in candyland—and, for the meme generation, in pop culture (here's the ursine number)