Who's it for: HRV by Y&R Auckland and Curious Film
Why we like it: Comparing the quality of New Zealand with the poor quality of New Zealand's housing stock is smart idea and offers a nice combination of pride and shame. Beautifully shot, a great song and a world away in terms of quality from HRV's previous advertising efforts. Watch it here.
Why we like it: It's certainly polarising. It's certainly ridiculous. And, as some have pointed out, it's certainly derivative. But, as Skittles has shown, weird and OTT advertising seems to work in candyland—and, for the meme generation, in pop culture (here's the ursine number)