If the shoe fits, destroy it

  • Advertising
  • September 20, 2013
  • StopPress Team
If the shoe fits, destroy it

Product demonstrations are a dime a dozen. Product destruction demonstrations, not so much. But that's exactly what local footwear label Yours has done. 

The slow-motion video includes explosives, paint, a crossbow, a chainsaw and a pig's head, all used to destroy an innocent pair of classic grey hightops

Yours designer and founder Andrew Henry, a longtime sneaker enthusiast and son of coaching great Sir Graham Henry, says the clip came about after receiving a shipment of shoes he wasn’t entirely happy with. He decided to destroy them and film it, enlisting a few mates to help, among them Jae Morrison (ex Colenso BBDO, now Finch) and Tom Paine (Y&R).

The soundtrack features a female vocalist narrating the destruction process in French and it was produced by Joel Little, who has worked with the likes of Lorde and Kids of 88.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit