I scream, we scream for $1 scoop day

  • Marketing
  • October 22, 2009
  • Frances Chan
I scream, we scream for $1 scoop day

tip topThe Bay of Plenty is the country’s highest ice cream-licking region per capita, according to Tip Top sales this year. But only a teaspoon more than Nelson/Marlborough/Tasman and Manawatu/Taranaki, in second and third place, respectively.

New Zealand’s scoops in a cone per capita rankings for 2009:


  1. Bay of Plenty – 6.34

  2. Nelson/Marlborough/Tasman – 6.31

  3. Manawatu/Taranaki – 6.28

  4. Northland –  4.66

  5. Hawkes Bay – 4.18

  6. Wellington – 3.98

  7. Canterbury – 3.92

  8. Waikato –  3.86

  9. Otago – 3.28

  10. Southland – 3.12

  11. Auckland – 2.90


Source: Tip Top ice cream 2009 sales, matched to population statistics from Department of Statistics. Gisborne and West Coast unavailable. Excludes cinemas and malls.

In all, Kiwis have gorged on 17.1 million scoops of Tip Top ice cream in a cone in the past year. To celebrate the coming of summer and impending skyrocketing sales, Tip Top will hold its annual $1 Scoop Day over Labour Weekend. Hundreds of dairies, ice cream parlours and food stores will participate in this offer you can’t refuse this Saturday, Sunday or Monday. See www.tiptop.co.nz for the list of participating outlets.

If you want to break out from your usual, Tip Top’s newest ice cream flavours this summer are Creamy Strawberry Yoghurt, Creamy Vanilla Yoghurt and Mint Cookie Smash.

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Kiwi entrepreneur looks to shake up the recruitment market with video CVs

  • Tech
  • September 27, 2016
  • Erin McKenzie
Kiwi entrepreneur looks to shake up the recruitment market with video CVs

Earlier this month, a young Auckland professional made headlines for using Facebook to try and land his dream job. Edward McKnight used ads on the social media site to target ASB staff as a way of applying for the role of youth and innovation sponsorship manager at the bank. And while McKnight has yet to be offered a job at ASB, it’s a sign that the traditional recruitment process of sending in a CV and crossing your fingers may be in for a shake-up. Hoping to do just that is the new recruitment platform PreviewMe. Set to have its beta version go live early next month, the website hopes to reduce the pain points of both candidates and employers by introducing video to the recruitment process.

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