With many New Zealanders facing a cold and damp winter, both outdoors and in, HRV has announced itself as the solution with a new campaign by Y&R.
Thirteen years ago, HRV launched as the home ventilation specialists but now, it’s turned total home solutions company with water filtration, double glazing, heating and cooling added to the offerings.
And to tell the story of this evolution, the company has released a new campaign via Y&R NZ.
The 60-second hero TVC is set in a typical New Zealand home with each room offering a glimpse of a family going about their business with the kids’ toys coming to life to be the main story tellers.
“We chose this type of approach because it’s kids and families who benefit the most from HRV’s Total Home Solution. The characters have universal appeal and are a great way to explain each core product and benefit each one brings to a home and the people who live in them,” says Y&R CEO and chief creative officer Josh Moore.
Four 15-second spots will also launch with the hero on 28 February.
Despite the new approach, HRV general marketing manager Justin Boyes says emphasis remains on having a warm, dry healthy home, as the issue of cold damp homes remains huge in New Zealand.
“We want to highlight the importance of installing products that ensure homes are kept warm and dry, not only to make it cosy in winter but to allow people to do everything from save money on maintenance and their monthly power bills and improve the health and wellbeing of the families living in them.”
He says where previous Y&R campaigns have focused on one product with testimonials from families who had it installed, the new campaign "shows the company's evolution” by encompassing all its offerings to be the complete solution for the home and environment.
The new TVCs are complemented by HRV’s new partnership with TV One’s DIY renovation show, Our First Home, which Boyes says is a great way for HRV to further put the spotlight on the importance of creating and living in a healthy home environment.
As awareness rises so does the number of HRV customers, which recently hit 150,000. Boyes says many of them started with the HRV system and have now incorporated the full product range into their homes.