In its latest ad by Special Group, Holden is getting the word out about its one percent finance deal with just a flick of a finger.
The 30-second TV spot shows a father and son driving through the New Zealand countryside as drivers signal each other with their index fingers, much to the bewilderment of the young boy.
Angus Hennah, creative director of Special Group, says the ad was "a simple way to add some charm to a compelling retail offer".
Auckland-based film company Robber's Dog was behind the video, with director Chris Dudman at the helm behind-the-scenes. Dudman was also the director behind other recent TVCs such as Kiwibank's 'It's Ours' campaign.
Having recently been captivated by advertising philosopher Faris Yakob for a full 40 minutes, TRA business director Greg Sampson was again reminded that the thing marketers really fight for is attention.