Hit for six: Dow Design

  • News
  • November 16, 2009
  • StopPress Team
Hit for six: Dow Design

andy2The tough questions x 6. This time, Dow Design's Andy Jaquet.

Name and title: Andy Jaquet, strategic development director
Company name: Dow Design
No. of staff: 16
Offices in NZ: 1
1. Notable clients: Fonterra brands, Pernod Ricard, Robert Harris, Hellers, Schweppes and Arano.

2. Sell yourself in a sentence: Exceptional brand design has made a fundamental difference to growing the profit of our clients. Brand design is the new, sexy black.

FnF-Core-Goup3. Campaign you're most proud of: Fresh’N Fruity, Robert Harris, many more and some still waiting to be launched out of the studio.

4. If TV isn't dead, why? Dunno, is it on a life support machine?

5. The future of advertising is: Packaging design – nothing works harder or more directly with the consumer.

6. Dream account you haven't got yet: Seychelles Tourism with a six month research visit.

Anyone else in the marcomms sector who deserves a probing? Send in your suggestions to editor@stoppress.co.nz and you will be rewarded with a selection of rare jewels and ancient artefacts*.

*Prize may not exist.

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A perfect match: The importance of quality content and conversation in influencer marketing

  • Marketing
  • March 30, 2017
  • Erin McKenzie
A perfect match: The importance of quality content and conversation in influencer marketing

Using an influencer is nothing new in advertising. But in the past few years, the definition of the role has expanded to YouTubers, Instagrammers, bloggers and vloggers, and brands have been jumping on the bandwagon to be mentioned in newsfeeds. However, with the online space comes a new set of challenges from selecting an influencer to measuring results. We chat to Fuse content and brand experience director Holly Lindsey about choosing the right influencer for the brand, understanding the grey areas and generating organic engagement.

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