While the newspaper industry is currently facing up to a range of concerning statistics, one of the positive consequences of the digital era is that newspaper brands and media companies have been forced to innovate and experiment with new forms of storytelling. APN NZ did a great job of bringing all of the various strands of its modern business together for its 150th birthday celebrations last week, from the printed paper to the special editorial projects to the parallax scrolling website to the live blog of the newsroom to Dick Frizzell's commissioned artworks of Kiwi legends to the 15-day promotion. And at the cocktail function at the Auckland Art Gallery, they showed a clip created by Leon Sefton of Perendale Productions that showed what the current crop of editors and journalists thought about the milestone—and what the company will need to do if it hopes to be around for the next 150 years.
The Hot List 2018: vote for the media industry's best thinkers, creators and products
For our next issue of NZ Marketing magazine (on sale in June), we’re getting in on the listicle action by selecting the best of the bunch in the media business. While the editorial team puts their heads together to figure out who and what comes out on top, we need avid readers with their fingers on the pulse to vote for their favourite magazines, TV shows, radio brands, media companies, visionaries and more. Voting closes 6 June.