Heartland agency Tracta have rolled out a new safety campaign for Unison, the power company that owns, designs, manages and operates the electricity network for the Hawke’s Bay, Taupo and Rotorua regions.
Tracta even convinced the power company to use all of their transformer boxes as a medium, dressing up some 22 or so scattered around the Hawkes Bay. They're hoping the gentle reminders will jolt people into using chainsaws, and diggers more safely. Heck, it might even save lives.
While the industry focus is often placed on flashy bits happening on the surface, Contact Energy chief customer officer Vena Crawley says it's often the hard graft beneath the surface that makes the difference.