Colenso's big new heritage-based push for DB Export goes live today. You can read about the gradual decline of the brand and the rationale behind the campaign to try and reverse it here. And you really should take five minutes to check out the short film that was made by Revolver (and also features the dulcet tones of none other than Colenso's co-founder and Image Centre Group director Roger MacDonnell) on the DB Export website.
Marketing, advertising & media intelligence
Subaru might hail from Japan, but the car brand has done a pretty solid job of integrating itself into the local landscape over the last few decades. Whether it’s on the rally track, in suburban Auckland or on some desolate beach up north, you don’t need to look far to see the blue and silver insignia pasted onto a vehicle. It’s this connection to the local market that Barnes, Catmur & Friends Dentsu was looking to tap into in a new 60-second spot for the brand.