Colenso's big new heritage-based push for DB Export goes live today. You can read about the gradual decline of the brand and the rationale behind the campaign to try and reverse it here. And you really should take five minutes to check out the short film that was made by Revolver (and also features the dulcet tones of none other than Colenso's co-founder and Image Centre Group director Roger MacDonnell) on the DB Export website.
Marketing, advertising & media intelligence
New Zealand agencies had a lot to celebrate in Singapore overnight as Colenso BBDO, OMD and DDB won gold in the agency categories at the Campaign Asia Pacific Agency of the Year Awards.